Keywords: financial services, islamic banking, rebranding, noor bank, uae sector growth throughout the years 2006 to 2010 has overgrown the local a number of islamic banks have chosen a long-term strategy for competing with in fact, the emirate of dubai fulfills all six porter‟s (2011) diamond model factors .
Dubai: abu dhabi islamic bank (adib) one of the top retail banks in the uae is fully committed to its strategy of becoming the largest retail bank. Abu dhabi islamic bank (adib) has appointed serhat yildirim as its new chief seamless customer experience remains at the core of adib's strategy adib said it has seen rapid growth in the use of digital channels by its.
Abu dhabi islamic bank net profit for q1 2015 increases in line with adib's growth strategy of becoming a top regional bank the group.
As the uae's banking industry becomes ever more competitive, abu dhabi islamic bank (adib) says it will continue with its current strategy.